I worked for several clients from social enterprises to city districts, from larger companies to solo entrepreneurs.
I worked on rebranding projects for companies that are in business for more than 5 years, I helped start-ups defining their core business and brainstormed with (starting) entrepreneurs for the next steps in their business.
However they all have one thing in common:
a strong inner drive to make the project or business succeed.
SO GOOD TO WEAR
BRAND STRATEGY & COPY
This beautiful sustainable cashmere brand is on a mission, not only to make beautiful, soft products, but also to make it in a sustainable way. Without harming animals and exploiting the workers. A conscious process, with respect for human, animal and environmental welfare.
"Cashmere that not only looks and feels good,
but also does good"
However their mission and the beautiful products didn't come to life in their website and socials. A rebranding was needed to make sure that their vision, the quality of the product and especially the craftsmanship became truly visible.
Together with a team of creatives we developed a new brand strategy and identity. In november 2020 we launched the new website. The whole SGTW team felt that their mission finally came to life. Their new identity really represented who they are and what they stand for.
Output: brand strategy, content strategy, website copy
Key words: brand strategy, content strategy, website copy.