MY LATEST PROJECTS
ROTTERDAM CENTRAL DISTRICT
STRATEGY & MARKETING COMMUNICATION
What happens when you apply brand strategy to a very promising & fast developing area, with an interesting business community?
You get innovative ideas to connect stakeholders in the area. So that members can join forces in building on the reputation of the district. In fact you get the insight that you are not only a community, but that you are "an independent district management organization, that connects stakeholders to build a social, green and sustainable environment."
Together we work on a vision document and create content and initiatives that enable connection between on stakeholders.
A project I love working on, since it is such an example of a true co-creation proces.
Key words: marketing, content, strategy, brand strategy, content creation, social media content, project management.